Badge of Expertise: SCHERMER Achieves Google Partner Accreditation
SCHERMER is proud and excited to announce for the second year in a row our Google Partner status, an on-going step in our quest to offer our B2B clients deep digital expertise and sharp buyer insights. Given Google’s importance as a key connections tool between our clients’ brands and their buyers – according to Google, 90% of B2B researchers who are online use search specifically to research business purchases – SCHERMER’s strategy team has been determined to showcase our proficiency and fluency with the platform.
“Once again, as head of the strategy group, I am proud of our team’s commitment to maintain Google partner status and stay current on a wide range of other important digital technologies, platforms and tools. Continuously improving our expertise and capabilities is critical to our ability to deliver the strongest results possible for our clients,” noted Mariann Hohe, SCHERMER’s Vice President of Strategy & Research.
This achievement is the culmination of a standard 18-month initiative to certify team members in Google Ads (formerly Google AdWords) across Search, YouTube, Mobile and Display advertising. Throughout the evaluation process, we continued to apply our knowledge and skills to demand generation programs for many of our clients—Red Wing Shoe Company, 3M, U.S. Bank, General Mills, Thomson Reuters, and others—with great results!
In fact, enhancing our clients’ success was a requirement for Agency Partner status. Others included demonstrating Google Ads skills and expertise at the individual and agency level, increasing agency and client revenue, reaching a minimum Google Ads spend, and sustained client growth.
Google Partnership: Good for Us, Great for Our Clients
Our Google partnership enables us to offer our clients smarter insights, strategies and revenue-generating programs to help them grow their businesses and achieve their objectives. Google Partner status also comes with a host of other benefits:
INNOVATION
When Google develops and beta tests powerful new features, like ad extensions, Google Partners can access the feature months before it’s released to the broader public. That means we can give our clients a competitive edge in connecting them with their target buyers online.
ACCESS
This new designation grants us on-demand access to select Google events, specialized insights reports, and advanced levels of training and support. That’s knowledge and expertise we can apply to our clients’ strategies and initiatives.
OVERSIGHT
Google helps partners provide best-in-breed service for our clients by monitoring and performing periodic reviews of our advertising accounts, checking for strong performance and adherence to best practices.
But perhaps most important of all, SCHERMER’s Google Partner status gives our clients another reason to feel confident they’ve chosen the right partner—a strategic B2B marketing agency with the chops to guide them from Relevance to Revenue. So look for the Google Partner badge proudly displayed on SCHERMER communications. We’re honored to be part of Google’s elite network of trusted agency partners!
ABOUT MARIANN
Mariann Hohe is the Vice President of Strategy and Planning at SCHERMER, a strategic B2B marketing agency based in Minneapolis working with global B2B brands. Even after 20 years of industry experience, she’s driven to stay on top of the latest digital marketing trends—proving that “old” dogs CAN learn new tricks!