First, a brief background. In 2016, 3M launched a high-speed test that took the medical equipment sterilization industry by storm, earning the company new customers, market share and, of course, the attention of competitors. When rumors of a faster, cheaper system began to hit the market, 3M returned to the lab to better its best.

Product in hand, but still waiting for FDA approval, 3M wanted to go live with a full-scale, media-worthy launch event at the nation’s largest sterilization conference. Which was just six weeks away.

3M needed a partner who could translate features and benefits into relevance, craft contingent messaging to account for all possible scenarios, and develop a multi-platform campaign that would reinforce 3M’s leadership position and increase revenue.

That’s where SCHERMER came in.

We responded with speed-to-market strategy, smart creative and contortionist-like agility that helped 3M pull off the most successful product launch in the division’s history. According to 3M, the campaign drove booth traffic, blocked competitors and created momentum for the sales team.

What makes this experience even sweeter is being recognized by our industry. We’re thrilled to announce that this campaign recently earned SCHERMER a prestigious B2 “Award of Excellence” from the Association of National Advertisers (ANA)!