High Achievers

Launch campaign and video shoot go beyond and above.

After receiving high marks for our role in Logitech’s successful launch of an entirely new Industry Marketing Strategy, Logitech for Education, we were called on once again. This time, to deliver a standout go-to-market campaign for their newest innovation, Logitech Reach, while also building a robust higher-education content library.

The goal: Elevate awareness of Logitech’s campus-wide solutions and position them as essential tools for education professionals.

Launch Without Limits

The assignment: Develop a go-to-market campaign as intuitive and extendable as Logitech Reach itself.

Inspired by the insight that you can’t teach who you can’t reach, Reach Beyond not only resonated with educators but also naturally aligned with Logitech’s newly evolved Master Brand. The double entendre reinforced the product name, added depth to the message, and provided countless opportunities for self-expression—from simple animations to headline extensions activated across global platforms.

An elegantly articulated (and articulating) message designed to move Educators to give every learner a front-row seat to the subject matter at hand.

A collage of images including a man in a white lab coat stirring blue liquid in a beaker, and woman in an orange button up taking images of a model heart, a man in a blue suit building a 3D cone.

Over-delivering on Production Value

As a design company, Logitech doesn’t “do” stock art. But what do you do when your video and image content library has only one higher-ed focused asset to work with? You partner with visionary do-ers prepared to meet, then exceed, your loftiest ambitions.

Collaborating with clients closely at every step, we planned and executed a video and photography shoot with the aim of showcasing the entirety of Logitech for Education solutions across 20 different locations in three days.

The production went off without a hitch, delivering a truckload of polished proprietary video and photography assets for use in everything from tradeshows to collateral.

Extra credit was earned by providing Logitech decision-makers a comprehensive view of their whole campus product roadmap while eliminating the need for an additional lifestyle shoot.

BY THE NUMBERS

20

Locations

9,000+

Photos

4.5

Hours of video footage